Baby Shark HandWash Challenge

Baby Shark

HandWash Challenge

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How to get more parents and kids to understand the importance of hand hygiene and more importantly, act on it?

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During the COVID-19 pandemic, Pinkfong released a spin-off "Wash Your Hands With Baby Shark" video, which, while enthusiastically received, scored low on actual participation. Kids hate drudgery of frequent hand washing. They also, unsupervised, take short cuts.

Idea

The "Baby Shark HandWash AR Challenge" was fun, participative tutorial on hand hygiene brought to life on Facebook and Instagram’s AR effects. This AR camera effect allows parents to film their kids easily which feeds the children's thrill at seeing themselves performing with the famous Baby Shark.

Baby Shark is back !

AR

Feed

Stories

IGTV

Results

Over 10 Million organic impressions, more than 570,000 AR captures and 72,000 participants have benefited from the Hand Wash AR challenge and are still on the rise.

10M

Impression

570K

AR Captures

72K

Participants

3.6X

Action Intent

As compared to the regional norm

1.5X

Action Intent

As compared to the vertical

250+

Media Coverages

Including CNN, AP, and Fox

This AR challenge has also been promoted by the Ministry of Health and Welfare, Korea, the country that has, arguably, responded best to COVID-19 so far.

“At Pinkfong, we focus on giving fun, engaging experiences to families, and AR was the perfect platform for our social media campaign. With Facebook’s assistance, we were able to follow the best practices to create an AR effect campaign that delivered results highly exceeding our expectations.”

- Ryan Lee, EVP of SmartStudy.

Join the #BabySharkHandWashChallenge